As if a Patriots and Giants rematch and a Madonna half-time show weren't enough reasons to watch the Super Bowl this weekend, along comes David Beckham.
Make that a nearly naked Mr. Beckham...
H&M will premiere its first commercial for the David Beckham Bodywear collection during the second quarter of the big game.
And boy, does it deliver.
The black-and-white spot features Beckham shirtless and only wearing a pair of white trunks or briefs. The camera pans over almost every inch of the soccer stud's bod. That's a whole lotta muscle and tattoo action.
The Animals' 1965 hit, "Don't Let Me Be Misunderstood," plays as Beckham poses and flexes. He does his best sexy-face and eyes and doesn't crack a smile until the very last seconds.
"Like every fan, I'm looking forward to Super Bowl Sunday," Beckham said in a statement.
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