Even though it’s been revived more times than Pete Doherty, the Volkswagen Bluesport roadster is apparently back on track at the insistence of Uli Hackenberg, VW’s chief engineer.
Hackenberg feels that the upcoming Toyobaru twins and the Mazda MX-5
will fuel demand for more sports cars on the lower end of the market.
While dealers felt that the market was too small to justify the
Bluesport, Hackenberg feels that the demand has been artifically
supressed due to a lack of options.
If Volkswagen does go ahead with the project, expect Audi or another
subsidiary (SEAT? Skoda?) to market their own sports car using the
platform. The big question is whether Porsche will go back on its word
and create its own version, or cede the lower tier to its downmarket
cousins.
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