Wednesday, February 1, 2012
Volkswagen Bluesport Roadster Not Dead Yet
Hackenberg feels that the upcoming Toyobaru twins and the Mazda MX-5 will fuel demand for more sports cars on the lower end of the market. While dealers felt that the market was too small to justify the Bluesport, Hackenberg feels that the demand has been artifically supressed due to a lack of options.
If Volkswagen does go ahead with the project, expect Audi or another subsidiary (SEAT? Skoda?) to market their own sports car using the platform. The big question is whether Porsche will go back on its word and create its own version, or cede the lower tier to its downmarket cousins.